Have you ever taken a close look at the mustachioed little French man who smiles at you from the front of every package of Zig Zags? Last night I did and it was quite a style epiphany. These days I am really into simple and easy and the idea of personal uniforms and really, who does that better than Mr. Zig Zag, or as I imagine his real name to be, Pierre?
In my imagination he is a chain (joint) smoking farmer from the South of France who makes cheese and paintings in his spare time. He doesn't need to think about his style though, because he is style. This guy has French chic and je ne sais quoi down. With his jaunty rasta-beret, relaxed attitude and so au currant suspenders, he is one stylish logo.
When I pointed his coolness out to my boyfriend and suggested he take Pierre as his personal style icon, he asked me if a waxed mustache was a required element of the look.
